Written by Pat Brown, MBA With the rise of Name, Image, and Likeness (NIL) deals in collegiate sports, student-athletes now have the opportunity to profit from their personal brands. However, securing a lucrative NIL deal isn’t just about signing on the dotted line—it involves understanding the details of the contract and negotiating terms that protect
In today’s digital age, student-athletes are more than just competitors—they are brands. With NIL (Name, Image, and Likeness) opportunities, social media influence, and sponsorships, student-athletes have the chance to establish a personal brand that can open doors for both athletic and professional success. As a parent, you play a critical role in guiding your child’s
For student-athletes earning Name, Image, and Likeness (NIL) income, financial success isn’t just about how much they make—it’s about how much they keep and grow. The earlier they learn to save and invest, the better their chances of achieving long-term financial stability and wealth. As a parent, you can play a crucial role in teaching
Written by Pat Brown, MBA Being the parent of a student-athlete can be a rewarding yet challenging experience. From the excitement of their achievements to the pressure of their training and competition schedules, it’s natural to want to provide as much support as possible. However, it’s equally important to ensure that your support doesn’t feel
The ability for college athletes to earn money from their Name, Image, and Likeness (NIL) is a transformative opportunity. However, with newfound income comes significant responsibility—especially when it comes to managing money, protecting their brand, and planning for their long-term financial future. As a parent, it’s essential to guide your child through this process, ensuring
With the introduction of Name, Image, and Likeness (NIL) opportunities, student-athletes can now profit from their personal brand while still in college. This shift has opened doors to substantial earnings through endorsements, social media deals, merchandise sales, and more. However, with these new opportunities comes a responsibility that many young athletes are unprepared for: financial
With the rise of Name, Image, and Likeness (NIL) opportunities, college athletes now have the potential to earn substantial income through their personal brand. Whether it’s from endorsement deals, social media promotions, or selling merchandise, NIL earnings can create life-changing financial opportunities. However, managing these earnings requires a solid foundation in financial literacy. Without the
With the rise of Name, Image, and Likeness (NIL) opportunities for student-athletes, many parents are left wondering how to handle the tax implications of their child’s newfound income. While NIL presents exciting financial opportunities, it also brings new tax responsibilities that require careful planning and attention. Understanding these tax obligations is crucial to avoid surprises
With the rise of Name, Image, and Likeness (NIL) opportunities for student-athletes, many parents are left wondering how to handle the tax implications of their child’s newfound income. While NIL presents exciting financial opportunities, it also brings new tax responsibilities that require careful planning and attention. Understanding these tax obligations is crucial to avoid surprises
As Name, Image, and Likeness (NIL) deals continue to grow in the college sports landscape, student-athletes now have the chance to monetize their personal brands by partnering with sponsors and brands. However, navigating this process can be overwhelming, especially for athletes who are new to the business world. As a parent, your role in guiding
