Written by Pat Brown, MBA Being the parent of a student-athlete can be a rewarding yet challenging experience. From the excitement of their achievements to the pressure of their training and competition schedules, it’s natural to want to provide as much support as possible. However, it’s equally important to ensure that your support doesn’t feel
As a parent, you want the best for your student-athlete. You invest time, money, and energy into their success, hoping they’ll reach their full potential. However, there’s a fine line between supporting and pressuring your child. Too much pressure can lead to burnout, anxiety, and even resentment—ultimately hurting their performance and love for the game.
Behind every successful student-athlete is a supportive and engaged parent who helps them navigate the challenges of balancing sports, academics, and personal growth. While talent, discipline, and coaching play a significant role, parental guidance and encouragement can make all the difference in an athlete’s journey. However, there’s a fine line between supporting and pressuring your
Motivation is the key to success in both sports and life, but when it comes to student-athletes, finding the right balance between encouragement and pressure is crucial. Some kids are naturally self-driven, while others need extra guidance. The challenge for parents is learning how to inspire their athlete without pushing them too hard—so that they
Motivation is the key to success in both sports and life, but when it comes to student-athletes, finding the right balance between encouragement and pressure is crucial. Some kids are naturally self-driven, while others need extra guidance. The challenge for parents is learning how to inspire their athlete without pushing them too hard—so that they
In recent years, Name, Image, and Likeness (NIL) has become a major topic of discussion in the world of college athletics. It allows student-athletes to profit from their personal brand while still in school, giving them the opportunity to earn income through sponsorships, social media endorsements, and other business ventures. But how does this work,
As a parent, understanding NIL is essential for helping your child take advantage of these new opportunities in a way that’s beneficial both financially and professionally. Here’s why it’s important: 1. Helping Your Athlete Make Informed Decisions Student-athletes are still learning how to navigate contracts, branding, and monetization, which means they need guidance to make
With the introduction of Name, Image, and Likeness (NIL) opportunities, student-athletes now have the chance to monetize their personal brand while still in school. While NIL offers tremendous financial opportunities, it also brings new challenges and responsibilities that can be overwhelming for young athletes. As a parent, your role in guiding your child through this
