Written by Pat Brown, MBA As Name, Image, and Likeness (NIL) deals become more prevalent, student-athletes are presented with the opportunity to earn money from their personal brand while in college. While this is an exciting development, it also comes with the responsibility of managing newfound income wisely. For parents, helping their children set realistic
With Name, Image, and Likeness (NIL) deals, student-athletes now have the opportunity to earn money while still in school. However, managing this income responsibly is crucial. Without proper planning, NIL earnings can be spent quickly, leaving little for important future expenses like education, retirement, or post-sports career opportunities. As a parent, you can help your
With Name, Image, and Likeness (NIL) deals, student-athletes now have the opportunity to earn money while still in school. However, without proper financial planning, NIL earnings can disappear quickly, leaving little for future expenses like college tuition, investments, and post-sports career opportunities. As a parent, you play a crucial role in helping your child develop
