Understanding the Business Side of NIL: What Parents Need to Know
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Written by Pat Brown, MBA With the rise of NIL (Name, Image, and Likeness) deals, student-athletes have an unprecedented opportunity to profit from their personal brand while continuing their collegiate careers. However, this new landscape also comes with significant financial and business considerations that parents need to understand to help their children navigate this evolving

How to Teach Your Student-Athlete to Set Financial Goals for NIL Earnings
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With the introduction of Name, Image, and Likeness (NIL) opportunities, student-athletes now have the chance to earn money while still competing in their sport. However, managing money effectively is just as important as making it. Without proper financial planning, NIL earnings can be spent quickly, leaving little for future goals such as college tuition, investments,